Burgerfuel Occupies Iraq With First Store Opening

Thursday, 26th January 2012  


BurgerFuel Worldwide (BFW) has already opened its first store for 2012 - in Iraq. The new Iraq store has opened in Sulaymaniyah, which is in Northern Iraq, the Kurdish speaking area known as Iraqi Kurdistan. Northern Iraq itself has a population of over 5 million people.

Chris Mason, BurgerFuel CEO of International Markets, says “This store has opened very quickly since signing the Master Licence Agreement with the Iraqi consortium that also own Pepsi Iraq. Getting new territories up and running fast is a major focus for BurgerFuel this year and we have already nailed our first target of getting Iraq open in January”.

The New Zealand company that exports 100% pure New Zealand grass fed beef to all its Middle Eastern stores is becoming a recognised brand in the MENA (Middle East North Africa) region. Existing sites in the region include the famous Dubai Mall, Jumeirah Beach Residence and Mirdif City Centre in the UAE as well as high profile malls in Dharan, Khobar and Dammam in Saudi Arabia. BurgerFuel will also open in Egypt later this year.

Josef Roberts, BurgerFuel CEO, notes that “We are heading into a very busy year in terms of the company’s development. The opening of our first store in Iraq is a big credit to the BurgerFuel international division. Our focus for 2012 is on opening international territories and expanding the already substantial
New Zealand system.”

BurgerFuel reported an operating profit of $224,554 for the six months to 30 September 2011.

The company is publicly listed on the NZ Stock Exchange as a NZAX company and is a Grand Finalist in the 2012 NZ International Business Awards.The company has been profiled in two specialist Ministry of Science and Innovation categories for Best Commercialisation of Intellectual Property and Most Innovative Business Model in International Business. For more info on the awards please visit www.nzte.govt.nz/awards