LIFE'S TOO SHORT TO EAT BAD BURGERS

At the start or the end of a great night out, your weekly burger ritual, or a post-gym fuel-up, we've got you covered with a 100% authentic, wholesome, great tasting, gourmet burger experience. Pure Fuel is what we strive for. Our food will always be as natural, wholesome and fresh as possible - made to order, full of the good stuff, free from the bad stuff and with inclusive options for everyone.

Our ingredients have been developed to our own exclusive recipes. We don’t just make burgers - we design, engineer, and construct them with an undying passion and commitment to perfection. Our menu is for all walks of life, with 100% pure New Zealand grass fed beef, smashed juicy, free-range grilled chicken, tenderised and cooked to perfection, and a varied range of plant-powered products. We also offer inclusive lifestyle options such as as Gluten Free, low-carb, halal and dairy free.

With a full throttle brand heritage, we supplement our passion for engineering the ultimate burger with a deep appreciation for some other cool things like machines, music and art, enabling us to connect with likemind people. Speed & Custom Machines is for the petrol heads, and showcased via our fleet of iconic purple custom classics. Radio BurgerFuel, celebrates music culture and includes our very own radio station streaming to all stores nationwide from a purpose built studio at the Auckland HQ - pumping sweet beats while you eat. To Creative, Sweet, an arts programme that offers a platform for the creative community.

If it’s fun, fast and loud, we get down with it.