Auckland BurgerFuel franchisee, James, is a long time North Shore local, currently residing on the sunny Hibiscus Coast with wife Tracey and a brood of 5 teens. Being one of the very first franchisees in the system, he has first-hand experience with the growing pains of a start-up brand with lofty ambitions and all the challenges that come along with it. In 2000, he opened BurgerFuel Takapuna with fellow franchisee, Matt. 20 years on, he is now the proud owner of 5 stores in Albany, Windsor Park, Westgate, Silverdale and Whangaparaoa.
A keen fisherman (we’re still waiting on an invite) with a dry sense of humour, he is a franchisee who is genuinely well loved and respected at Head Office. Though he’ll never tell us he loves us back, he does wryly agree that there is “a real family feel to the brand”. Try his BurgerFuel hack of a Burnout with beef instead of chicken and you won’t be sorry.
BurgerFuel Albany: 7 Mercuri Way, Albany | Ph: (09) 415 2315 | Sun – Thurs: 11am – 10pm | Fri – Sat: 11pm – 11pm
BurgerFuel Silverdale: 16 Wainui Rd, Silverdale | Ph: (09) 421 0333 | Sun – Thurs: 11am – 10pm | Fri – Sat: 11pm – 11pm
BurgerFuel Westgate: 579 Don Buck Road, Westgate | Ph: (09) 832 0013 | Sun – Thurs: 11am – 10pm | Fri – Sat: 11pm – 11pm
BurgerFuel Whangaparaoa: 651 Whangaparaoa Rd, Whangaparaoa | Ph: (09) 424 3333 | Sun – Thurs: 11am – 9pm | Fri – Sat: 11pm – 10pm
BurgerFuel Windsor Park: 544 East Coast Rd, Windsor Park | Ph: (09 478 4366 | Sun – Thurs: 11am – 10pm | Fri – Sat: 11pm – 11pm
