Digital Brand Specialist - NZ

Posted by BurgerFuel

Know your GDN from your GHD?  Your SEO from your SFO? Have the ability to prove the ROI on your mum and optimise e-commerce platforms at the same time? Familiar with POP server, but also down with pop culture? Got skills in both SEM and EDM whilst being simultaneously down with live streaming, date driving and social scheming? Know your way around Facebook and Instagram advertising so well you could re-write the rule book?

BurgerFuel New Zealand is looking for a Digital Brand Specialist to facilitate a beautiful collision between our full throttle brand and the online world. You’ll be tasked with ensuring that our customers receive an immersive, integrated, cohesive online experience, that not only makes their experience better, but showcases our unique brand and culture too.

In this role, you’ll report into the NZA Brand Manager and work with the guidance of our worldwide marketing team to co-ordinate, support and innovate our global marketing strategy. Execute and implement is the name of the game, so you’ll need to be nimble and have previous experience as part of a global marketing or agency structure.

You’ll save us from that awkward moment when we launched an Adwords campaign during a training session. You’ll drop some booyah into our Boolean to make sure we’re efficiently fuelling the search for all things BurgerFuel (as opposed to burger scented petrol). You’ll help us deliver the right message to the right people at the right time, as opposed to just any message to anyone all the time.

BurgerFuel HQ is located in Grey Lynn and we operate an environment that not only supports learning and professional development, but puts a serious emphasis on culture too. You’ll work alongside a passionate team of talented people, gain access to the BurgerFuel Athletic Department and enjoy New Zealand’s most delicious gourmet burgers, all while applying your die-hard passion for digital everything to this exciting and fast-paced market.

This is a mid-level role and the ideal candidate must have 3-5 years’ experience in a digital marketing position and meet the following criteria:

  • Google qualifications and extensive experience with this channel
  • Strong understanding of Google Analytics tools and reporting
  • High level of proficiency in Facebook /Instagram advertising platform
  • At least 2 years CMS experience – including user experience and digital design work
  • Experience in optimising user funnels
  • Experience in campaign ROAS and overall digital programme ROI
  • Experience in leading and managing SEM & SEO
  • Experience leading and managing digital campaigns (Social Media, Google Adwords, Display Network Ads and YouTube)
  • Experience with Campaign Monitor or other EDM tools.
  • Excellent written and verbal communication skills

We review all outside the box applications first, so get digital and show us your skills when you apply to secure your interview.

The best way to apply is via the email below. Please provide a portfolio of work, as well as your CV and cover letter to iwanttowork@burgerfuel.co.nz with ‘Digital Brand Specialist – BurgerFuel NZ’ in the subject line and we’ll get back to you.

Fly my digital pretty, fly.