Burgerfuel Opens Next To The Snow In Dubai Desert

Monday 16th July 2012


BurgerFuel Worldwide (BFW) has opened its latest store in the prestigious Mall of Emirates in Dubai. The Mall of Emirates, which attracts 25 million visitors a year, is known as a haven of luxury brands and entertainment, including the world’s largest Prada boutique, an indoor ski slope and two deluxe 5 star hotels attached to either side of the mall.

The new BurgerFuel store in the Mall of Emirates is located next to one of the UAE’s busiest cinema complexes and the iconic Ski Dubai snow resort. Dubai locals and visitors will be now be able to enjoy the hot sun, cool off in the snow, get their shopping fix and finish it off with a BurgerFuel burger all in the same day.  

This latest BurgerFuel is the 5th in Dubai to be opened by local partners, Al Khayyat Investments (AKI), who will also be opening more stores in Dubai and the first store in Abu Dhabi later this year. Farah George Farah, General Manager of F&B at AKI said, “We are delighted to open our new branch at the Mall of Emirates, representing a major step in our strategic expansion that aims to provide tasty burger meals for the thousands of people who visit the mall every day as well as to all the high quality food lovers in Dubai and the UAE”.

Chris Mason, BurgerFuel CEO International Markets says “this is our second food court style store in Dubai after the first at Mirdif City Centre and we expect the Mall of Emirates site to be even more popular”.

BurgerFuel Worldwide Ltd (BFW) is a NZAX listed company and is part of the exclusive NZ Trade & Enterprise Beachheads programme designed for high-growth NZ companies. BFW shares are currently trading at $1.00.