Libya Celebrates Freedom, Liberty & Burgerfuel
BurgerFuel Worldwide (BFW) will be opening on the Mediterranean shores of Libya. The New Zealand gourmet burger company has announced its latest Master Licence Agreement shortly after the news that it will also open stores in Qatar.
BurgerFuel has partnered with the Sadeen General Trading Co based in Libya. This well known local company operates the Il Caffe di Roma concept as well as a host of international brands such as Lavazza coffee, Villeroy & Boch and Italian mineral water - Ferrarelle. The group also represents Dornbracht, Bossini, Roca and an array of other high quality European brands.
BurgerFuel’s CEO of International Markets, Chris Mason, who is based in Dubai, said that “We saw Libya as one of the leading countries to enter into in the North of Africa. Democracy is flourishing right now so this is a sought after market to enter and to take first mover advantage in. Our partner has opened the first Il Caffe di Roma which is achieving amazing sales figures and we see BurgerFuel being just as successful.”
Libya has 1,800 kilometres of coastline on the Mediterranean where 80 to 90 per cent of Libyan residents live. It has some of the region’s highest GDP and HDI (the UN’s Human Development Index) rates, along with its substantial natural oil reserves.
BurgerFuel Worldwide CEO, Josef Roberts said “We’re interested in both established and emerging markets, especially those that are re-inventing themselves, creating new democracies and progressing. We want to be there from the beginning. We see big opportunities for BurgerFuel to establish now and grow over the years to come. People in these countries like our non-American, New Zealand DNA – they want BurgerFuel.”
BurgerFuel exports pure New Zealand grass fed beef to the Middle East and the North Africa region. They will also open another new territory, across the border from Libya in Egypt later this year continuing its drive and reach across North Africa.
BurgerFuel Worldwide Ltd (BFW) is a NZAX listed company. Its shares are currently trading at 80 cents.