TASTES LIKE BEEF, NOT BEEF
Impossible fuses our BurgerFuel smashed juicy experience with an innovative, 100% plant product that looks like beef, cooks like beef, and tastes like 100% pure, smashed juicy caramelized beef - except it isn’t. Mind blown – plant city baby!
INGREDIENTS PASS THE BURGERFUEL TEST
It’s made from simple, all-natural, plant-based ingredients such as wheat, coconut oil, potatoes and the “magic ingredient” Heme – the basic building block of life on earth and is what makes the ‘beef’ sizzle and caramelize.
NEXT LEVEL INNOVATION
Innovation is the name of the game and the future isn’t going anywhere. We love that Impossible is creating game-changing products that are great for the earth (Enviro-mental FTW!) and great to eat too. We’re also stoked that we’re able to offer the experience to our BurgerFuel customers, so you can get out of your comfort zone, within your comfort zone.