As BurgerFuel celebrates 25 years of serving up New Zealand’s original gourmet burgers, it seems only right to share the journey of one of BurgerFuel’s original franchisees, Matt. It was the year of the Y2K glitch (2000), when Matt, along with James became co-owners of the first franchised store in Takapuna. This year they celebrate their 20th anniversary as BurgerFuel franchisees. They deserve a bloody medal.
The pair met while working in a restaurant chain in Upper Hutt and subsequently opened their own stores in Belmont and Birkenhead. The chain was sold and they set their sights on a new BurgerFuel Takapuna site. In 2001, they opened BurgerFuel Mt Eden and were eventually ready to make a go of things as sole operators. With a knowledge that only comes from being there from the very beginning, the two created the foundation of what is, today, a solid network of experienced and passionate franchisees. Matt now owns BurgerFuel’s Mt Eden and Botany, and hasn’t looked back since.