We’ve put our money where our mouth is and have just completed the first phase of our customer experience plan rollout, consisting of intensive full-day workshops created specifically for the brand and delivered to every store in the country.

Multi-store franchisee, James Stevenson, on the workshops, “They are incredibly engaging and solution focused. The best aspect, from a store owner’s perspective, is the way in which the sessions encourage all staff members to work collectively as a team, to come up with their own common goals on how they want the customer to feel.”

To mark the completion of the first phase of this ongoing people first approach, franchisees will keep their doors closed for the day to work with their staff on further embedding the brand's values and learnings gained from the workshops.

The day will also be an opportunity for HQ and our franchisees to treat over 900 staff with a token of appreciation and some team bonding, in acknowledgment of their commitment and contribution throughout, what has been, a trying year.       

 “It has been a hell of a year for our staff and I’m excited to have this opportunity to acknowledge our team in a meaningful way”, says Ryan James, owner of the Palmerston North store, “It’s about culture. Culture is at the heart of everything we do at BurgerFuel”.