Creative, Sweet is just our thing. It's not an attempt to show the cool kids that we’re a brand that’s current or relatable. It’s much more than that to us. It’s a movement that celebrates the uniqueness and innovation that flows through our brand, from wordsmithing in our VIB eDMs, eye-catching murals bombed in our store interiors, the slick design work on our staff tees, to our head office basement gym where you’ll find the walls dripping in Chicano street art inspired lettering.
We will lean towards just about any art field you can name; illustration, digital video, film, photography, creative writing – you name it, we get down with it. From the people we rub shoulders with, to the creative outputs that are being produced from inside HQ, you’ll find a melting pot of different mediums, eclectic tastes and just cool shit that we’re into, keen to try or want to support.