BurgerFuel challenged all 59 stores to get inventive and design an epic Thickshake worthy of your taste buds. There were lots of great entries, but one took the cake. The staff from Rotorua Fairy Springs hit out of the park with a Thickshake that pushed us to try something new. It was sugar and spice and all things nice with the crunchy surprise. The judges were sold.
Our mad shake scientist got to work on refining the recipe so it could be rolled out across all stores nationwide. Then we hit up our one of our talented graphic designers who bought their concept to life with in-store artwork that’ll transport you straight to those warm winter days
And with that the winner is….. Rotorua Fairy Springs with the Pumpkin Spice Thickshake.
To celebrate we held a launch party at the Fairy Springs store for family and friends of the fuel to come along and be among the first to try out the new shake. The first 100 people through the doors scored a free burger and a free Thickshake. We saw crowds of people pumped to try the winning shake and celebrate with the team. “Best shake EVER” screamed one happy (small sized) customer.
People loved the shake and couldn’t wait to come back and get another one!
Congrats to the team at Rotorua Fairy Springs.
