Check out our latest BurgerFuel ad and you wouldn’t be mistaken for thinking the featured talent must have been carefully selected from a casting agency. Well, they were carefully selected because of their awesomeness, for sure, but from within the BurgerFuel fam. The awesome bunch you see looking all nonchalantly cool are store and head office staff members, as well as some very special Friends of the Fuel.
As the ad ends, you’ll see two dudes getting stuck into a burger, giving a subtle nod of approval. One of those handsome faces is Sonny, Shift Manager at BurgerFuel Pt Chev and Parnell. Strangely natural in front of the camera, we later found out why - he has a background in performing arts. What a dark horse.
Whakatane born and bred; Sonny moved to the big smoke at 18 to pursue an engineering degree. His journey with the brand started in 2015, at BurgerFuel Customs Street. He had experienced BurgerFuel burgers once before and was impressed by the product and the vibe, which encouraged him to apply, “The environment that the staff had at the time was insanely welcoming and friendly”.
After working in the Customs Street store as a crew member, he was approached for a shift manager role and spent a year learning managerial systems, gaining experience with running shifts and learning more about the brand. He was poached by the BurgerFuel Parnell store owner in 2017, who recognized his tenacity, charisma and great work ethic and, 4 years on, he hasn’t looked back.
A massive thank you to you, Sonny, for your dedication to BurgerFuel for over 6 years! We are lucky to have you.
P.S. Please don't ever leave us.
