As a franchised business with 76 stores around the world, culture, passion and hard work are at the heart of everything BurgerFuel do. BurgerFuel looks for franchisees with a die-hard love of fresh, gourmet burgers, entrepreneurial spirit, passion for exceptional customer service, a go-hard-or-go-home attitude and the rebellious edge that has been the hallmark of the BurgerFuel culture since its inception 24 years ago.
We caught up with Chris to grill him on life as a new business owner and to talk us through his BurgerFuel journey to date; his highs, his motivations, and the opportunities he grabbed along the way, which ultimately lead him to where he is today.
How long have you been involved with BurgerFuel?
I started my first shift at BurgerFuel Queen Street in 2010. I always loved the burgers and my friend, who was working there at the time, spoke highly of the work environment and culture; they helped me get my foot in the door and I've never looked back.
I started out as front of house crew and quickly progressed to Shift Manager, then Store Manager, then eventually to the Franchisee Area Manager for all three Auckland CBD stores.
What attracted you to become a BurgerFuel franchisee?
Burgers and the culture - definitely. BurgerFuel is a brand like no other, they wholeheartedly embrace everyone's uniqueness; whether you're into cars, music, art or sports, there's something for everyone. When the opportunity arose for me to take over Customs Street, there was no question whether or not I would go for it.
