BurgerFuel Palmerston North has been a fixture on Fitzherbert Ave for 14 long years. Nestled amongst a collection of eateries, the modern black façade stands out even more when franchisee Ryan’s 1971 Valiant Charger is parked in its pride of place, at the storefront.
Ryan, originally from Wellington, opened the first and only store in the Manawatu in 2006 and maintains his passion for the brand hasn’t waned, “I love being part of a badass NZ brand that is always looking to standout”, he says, “I believe that work is a large portion of your life, so you better enjoy what you do. I love what I do and jump out of bed everyday, looking forward to the day ahead”.
Palmerston North Creative, Sweet mural designed by @Haser _NZ and executed by @swiftmantis: On Ryan’s dream muscle car, his 1971 Valiant Charger, “I have wanted this car my whole life, so it is a dream I get to have this car and call it work! I purchased it in 2007 and have recently had a new crate engine, along with new upholstery. There's nothing I like more than taking the Charger out for a drive on a sunny day”