As we celebrate 25 years of BurgerFuel, we've been reflecting on the aspects of the brand that make it more than just great burgers.
To encapsulate our brand image in words, it is ‘Rebel Spirit’. It’s in our bones and at the core of everything we do. Instilled since BurgerFuels inception, it’s a legacy that’s been passed down through the decades and is embodied by the people who live it – from the misfits working at HQ, our motley crew of franchisees, to our awesome staff and loyal customers who resonate with the brand.
Pushing the boundaries, while cracking ourselves up along the way, has landed us in hot water over the years. We’ve made mistakes, poked the wrong bears and offended the PC mafia, often. But all in good humour and not (usually) with intention.
If it’s not funny, a bit of fun or a bit rebellious, it’s probably not worth doing. Here’s some highlights of shit we (rightly or wrongly) thought was worth doing at the time: