On Tuesday 8^th December, our 57 stores were closed for business, nationwide, until 4pm, as we turned our attention to our people. Specifically, those fundamental to the company’s success, our staff, and you, our customers.   

In a year marked by challenges for the New Zealand hospitality industry, we remained focused on executing our planned company-wide ‘People & Culture’ initiative, including a bespoke customer experience programme rollout.

Our stores are designed with the consumer experience in mind; from our own radio station, Radio BurgerFuel, the striking graffiti murals adorning store walls, to the distinct auto-inspired theming, conveying our love of customised classic cars. We have always differentiated ourselves in the market and we have our sights firmly set on being the best in class when it comes to our customer service.