On Tuesday 8th December, our 57 stores were closed for business, nationwide, until 4pm, as we turned our attention to our people. Specifically, those fundamental to the company’s success, our staff, and you, our customers.
In a year marked by challenges for the New Zealand hospitality industry, we remained focused on executing our planned company-wide ‘People & Culture’ initiative, including a bespoke customer experience programme rollout.
Our stores are designed with the consumer experience in mind; from our own radio station, Radio BurgerFuel, the striking graffiti murals adorning store walls, to the distinct auto-inspired theming, conveying our love of customised classic cars. We have always differentiated ourselves in the market and we have our sights firmly set on being the best in class when it comes to our customer service.
We’ve put our money where our mouth is and have just completed the first phase of our customer experience plan rollout, consisting of intensive full-day workshops created specifically for the brand and delivered to every store in the country.
To mark the completion of the first phase of this ongoing people first approach, our franchisees closed their doors for the day to work with their staff on further embedding the brand's values and learnings gained from the workshops.
The day was an opportunity for HQ and our franchisees to treat over 900 staff with a token of appreciation and some team bonding, in acknowledgment of their commitment and contribution throughout, what has been, a trying year.
Have a scroll through the below to see what our stores got up to!
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